Deirdre Campbell is a recognized leader in sustainable tourism and communications, with over 20 years of experience promoting environmental stewardship and community engagement. As president of tartanbond, a Canadian PR firm, she has specialized in strategic communications for sustainable tourism, supporting clients from eco-resorts to Indigenous tourism groups. A founding board member of the Global Ecotourism Network and co-founder of the IMPACT Sustainable Travel and Tourism Conference, Deirdre has played a pivotal role in fostering dialogue around tourism’s legacy and the urgent need for regenerative practices across Canada and beyond. She is also a board member of the Adventure Travel Conservation Fund, supporting global Indigenous communities and conservation initiatives.